Articles referenced:
http://thesciencept.com/ethics-of-healthcare-advertising/
https://www.ncbi.nlm.nih.gov/pubmed/23337426
https://www.ncbi.nlm.nih.gov/pubmed/23883826
http://www.jospt.org/doi/abs/10.2519/jospt.2010.0109?code=jospt-site
https://www.ncbi.nlm.nih.gov/pubmed/19901138